News
Black Friday is coming, promotion too!
by Josselin Guichard on Nov.21, 2010, under Hedony Design, News
Le Black Friday : au lendemain du repas de Thanksgiving, le Black Friday marque traditionnellement le coup d’envoi de la période des achats de fin d’année.
En effet, on relate qu’à une époque où la comptabilité était tenue à la main, les comptes étaient écrits en rouge, car déficitaires, toute l’année jusqu’à ce fameux vendredi. Les achats du lendemain de Thanksgiving permettaient de sortir “du rouge”, faisant passer les comptes en positif, ce qui permettait de les écrire à l’encre noire, d’où le terme de vendredi noir.
Pour cette occasion Hedony Design propose -10% sur n’importe quel produit dans la boutique en ligne. Il suffit insérer le code promotionnel “BLACKFRIDAY2010″ pendant le processus de checkout.
IMPORTANT: ce code est valable uniquement Vendredi 26 Novembre, donc n’oubliez pas cette date .
Mc Queen is not dead
by Josselin Guichard on Oct.07, 2010, under News, Photos, Uncategorized
Sarah Burton, the new name of McQ ,knows well and truly how to capture the essence of Alexander McQueen. The Spring 2011 is offering under her hand is brilliantly ornate, fantastical, thematic. The collection’s inspirations are rooted firmly in nature, with garments made up of butterflies, sheaths of wheat, masses of
feathers… 

Introducing our new Latex Fashion Collection 2011
by Josselin Guichard on Sep.03, 2010, under Hedony Design, News
Hedony Design by Josselin Guichard is today introducing their new latex fashion design collection.
Always characterized by a vibrant use of color and care of details, the new collection will be more fashionable than ever due to the collaboration with the Parisian vintage fashion designer Blackitten.
This collaboration issued some incredible new pieces blending together rubber and lace. A new horizon for latex design : pushing it more into the fashion style.
In this way Hedony Design can offer really breathtaking piece, mixing elegance, sensuality and creativity.
All design comes out by Josselin’s passion for women body, the goal is to emphasized the curves of all girls and women. The designs are optimized to fit perfectly, to be comfortable and stunning.
The photographic carrer of Josselin help him to developed his fantasy and art experience.
In this collection we can recognized some inspiration from pin-up, asian and haute couture style.
The introduction of the first part will be done at the Montreal Fetish Week-End this week, then at the Ball Des Supplices in Lyon on September 25th.
You can actually discover the new collection on the photo gallery and on the Hedony Design online shop
More about Josselin, Fetish Boudoir and Hedony Design :
Josselin has become a specialist in fetish photography over the years. He loves the glossy aspect of photography and its esthetic is ultrafocused, streamlined and saturated with colour.
Working both on photoshoots and events, with models from many different nationalities or with partygoers crowds, Josselin’s photography captures the energy, fun, and in a fetish style, bringing a fashion-oriented approach to the traditional glamour of latex, high heels and corsets. He’s always happy to work with new models and suggest you to use the contact form to get in touch if you’re interested by photoshoots fro, him. He travels frequently between Paris and London, and he’s present at most major fetish events in Europe.
His use of very colorful latex and attention to details are also trademarks of Hedony Design, Josselin’s latexwear brand. Born from a collaboration of innovative designers specializing in graphic and fashion design as well as the more couture aspects, Hedony is about singing the praises of the female body. It brings together the couture and fetish traditions, mixing rubber with silk and lace to create pieces that are flattering, sexy and fun. From reinvented basics to stunning full-length gowns, every pieces is handmade by the team, with their full attention and care.
Keep checking back for news of Hedony Design and Josselin Guichard, or read the blog for news, gossip and reviews of the fetish world !
BIG CLEARANCE of prototypes and photo-stock
by FottitiGirl on Aug.19, 2010, under Hedony Design, News
- Hedony Design ~ Prototype sale -
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The Temptress Dress : (see the product in store)
Halternecked dress with a contrast underbust strip. The wider bust straps allow for a gathered or a stretched effet as you prefer. Slightly assymetrical, swishy knee-length skirt. Popper button closure on the strip only. #1 – Translucent pink with gold trim – as shown on th picture - |
| The Pin-up Dress : (see the product in store)
Asymmetrical dress with contrast shoulder straps and draped belt over the hips. The shoulder straps are cut out over the breasts. Contrast colour (Colour 2) is used for the overlay on the straps and the belt. Slit from the hip down on one side. Side zip. #1 – Baby pink with jade green trim – as shown on th picture -
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The Smooth Top : (see the product in store)Simple halterneck top with separate pieces for the bust. Extra push up effect provided by the construction, with the cups attached to the halterneck strap. Side zip closure.
Halternecked body with a contrast underbust strip. The wider bust straps allow for a gathered or a stretched effet as you prefer. boxer bottom #1 – Translucent pink - as shown on the picture -
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| Skirt & Top
thisa two pieces set Smooth skirt : (see the product in store) Knee length straight skirt with a little more width at the bottom than the traditional pencil skirt. No zip, pull-on only. The Dragonfly Top : (see the product in store) Though at first view it may look somewhat abstract, the Dragonfly top is in fact very much up to you to create. Slip the loop round your shoulders and tie the front panels in any way you wish ! #1 – Red with black trim – as shown on th picture - |
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The Domino Body : (see the product in store)
One piece body with underbust strap which attaches in the back. Features a decorative ring at the front. The construction has a push-up effect which is great for smaller busts. Thong-style pants. # 1 – White with baby pink trim – Size : S/M |
| Leggings & Top
this two pieces can be worn as a catsuit aspect. Leggings : (see the product in store) A wardrobe staple – simple ankle-length leggings. Even more of a staple in latex. Pull-on only. Gather Top : (see the product in store) Tube top with a central gather and halterneck strip detail. Pull on only. #1 – Metalic Silver (black trim on the top) – as shown on th picture - |
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The Nude Top : (see the product in store)
Business at the front, party at the back : this sexy top has a discrete cowl neck and drapery effect at the front, and a revealing back view which uses an adjustable criss-cross lace up closure. #1 – Black – as shown on th picture - #2 – White #3 – Translucent Red #4 – Translucent green |
| Two tones skirt : (see the product in store)
Mid-thigh length skirt with contrast band. Straight cut for both elegance and practicality. Pull-on only.#1 – Black and violet belt- as shown on th picture - note : there is a repaired scratch on the belt side. |
Please note that a shipping charge will be added to your order depending of your area. |
20€ for international sales – 12€ pour la france metropolitaine
if you’re interessed please write at : gemma [at] hedonydesign.com
Hedony Design in Fetish magazine (Italy)
by FottitiGirl on Jul.25, 2010, under Hedony Design, News, Uncategorized
Here are some pictures we just received from the last italian Fetish magazine n.4
We are really happy to see Gemma (Fottitigirl) wear some of the new Hedony Designs clothes.


Credits :
Model : Fottitigirl
Stylist : Hedony Design
Make up Artist : Valentina dell Omo
Photographer : Michele Marchese
Clara Morgane – Le dible au corps.
by Josselin Guichard on Jul.18, 2010, under Hedony Design, News
Well it’s a pleasure to annonce you that the Music Video of Clara Morgane have been released few days ago.
We are really happy and proud that Hedony Design have been choose to dress Clara during the video.
Gemma/Fottitigirl is probably a little too shy to put the video online as she is in a large part of the censored and the uncensored version…
Yes there is two versions ! one less sexy will be for the TV promotion, the other that I attach to this post is the uncensored one.
More than words I prefer to let you discover by yourself the video !
You can still see some backstage picts on this gallery
PS : more than 100 000 view the first day on youtube, well I think it’s a great begining !
Travel Schedule Agust-September Canada-USA
by FottitiGirl on Jun.24, 2010, under Hedony Design, News
Hello everyone !
Hedony Design will be in North America this fall :
So you will be able to find us in :
- Montreal from 31th Agust to 6th September
We will be attending the Montreal Fetish Week-End, reveling our new collection, and some pictures made by Josselin (who is actually hard working on the collection, the only think I can say actually is that it will be amazing !
- Los Angeles from 6th to 21th September
We actually plan to take some holidays there, and do few photo-shoots if possible
So if you want work with us meet us or see our new designs, just send me a mail
Remember that Hedony design is Josselin Guichard brand, so if you want to work with him as well as photographer feel free to contact us
and I (Fottiti Girl) too I’ll be happy to collaborate with photographer, mua and stylist
if you want more informations check our Model Mayhem:
Hedony Design
Josselin Guichard
Fottitigirl
Pict of the day – Teach me!
by Josselin Guichard on Jun.19, 2010, under Hedony Design, News, Photos, Pict of the day
Teach me!
We need education and discipline from Kay!Oh yes!
– Credits –
Model : Kay
Clothes : Hedony Design
– Clothes by Hedony Design –
The Domino Body : click here to buy
The Domino Skirt : click here to buy

Pict of the day – Red Lines
by Josselin Guichard on Jun.17, 2010, under Hedony Design, News, Photos, Pict of the day
Red Lines
Anthrazit is so cute in her Cut-out outfit,the color is perfect,the lines are caressing her body and her hair are so cool!
– Credits –
Model :Anthrazit
Clothes : Hedony Design
– Clothes by Hedony Design –
Dress : click here to buy

The Fetishistas cover
by FottitiGirl on May.22, 2010, under Hedony Design, News
We’re proud to annonce you that Hedony Design is the monthly cover of The Fetishistas with our lovely Kay Morgan as front model.
In the article you will find a short interview of Josselin Guichard and a wild portfolio about our design with the better photos from Apnea,Darenzia,Chris Ayers,Toxica and more.









Please note that a shipping charge will be added to your order depending of your area.